Why do paid links violate Google's guidelines while other ads don't? Why do paid links violate Google's guidelines while other ads don't?

Why do paid links violate Google’s guidelines while other ads don’t?

Paid links as an online advertising solution – not a good idea

Thinking of buying paid links for boosting your search engine rankings? Well you might want to reconsider simply because such a measure can actually get your website penalized by Google for using paid links in your link building campaign. Why exactly is this so? What makes them different from paid ads or back links from accepted and reputable sources like Adsense?

The trouble with paid links

Now the problem with paid links is that they are essentially done in order to manipulate search engine rankings and not surprisingly, that doesn’t sit very well with Google as it degrades search engine results. It’s the main reason why businesses should steer clear of paid links in their search engine marketing campaigns! On the other hand, advertisements from websites like Adsense and Facebook do not in any way interfere or manipulate search engine rankings.

Simply put, online marketing businesses should not be lazy and complacent drawn towards convenient solutions that just seems to good to be true. Focus more on proper link building and search engine marketing strategies that actually add value to the online community instead of spamming search engines with irrelevant and useless links to search results which is exactly what some people are doing with paid links.

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