Do you think that "Search Engine Optimization" should be renamed? - SEO Packages | Professional SEO Services Sydney Do you think that "Search Engine Optimization" should be renamed? - SEO Packages | Professional SEO Services Sydney

Do you think that “Search Engine Optimization” should be renamed?

What is “Search Engine Optimization” for you?

People in the SEO business can interpret the term search engine optimization in a lot of ways and it can certainly mean different things to different people. The real question here though is that does it still accurately reflect your goals and things that you wanted to do?

Redefining search engine optimization

Most people in the search engine marketing business would define search engine optimisation as the complex process of enabling website to rank higher in search engines and in turn become more visible to prospects online. That can mean different things to people from link building to social media marketing and PPC internet marketing. Somehow, that limits people’s understanding of what search engine marketing is really all about and it certainly wouldn’t hurt to broaden one’s view about SEO.

If we have to rename search engine optimisation, perhaps the most ideal way to go about it is to call it “search experience optimisation” from the words of the Google webmaster himself – Matt Cutts. It’s the value that your search engine marketing effort provides in terms of user experience from the content and functionality of your website to how it actually makes search engines a lot more effective and pleasant to use!

So what exactly is search engine optimization for you?

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