How can I identify causes of a Page Rank drop? - SEO Packages | Professional SEO Services Sydney How can I identify causes of a Page Rank drop? - SEO Packages | Professional SEO Services Sydney

How can I identify causes of a Page Rank drop?

Drops in Page Rank

Concerned about a recent drop in page rank and SEO results? What resources does Google provide in order to monitor such an occurrence and what can you actually do about it? Any drop in website rankings can certainly cause a lot of distress for people in the competitive world of online marketing. After all, a good search rank translates to more opportunities for your business.

So let’s get right to it shall we?



How can you best monitor and rectify significant drops in your website ranking?

As discussed in the Google video above, there are a lot of possible reasons for website page rank to suddenly drop significantly. For one thing, one or two of your best links can be taken down for some reason. Penalties such as link selling and similar offenses can be levied against your website or perhaps, your competitors simply may have outranked you with better links and content.

Now whatever the case, it’s certainly important that you get on top of any changes in search rankings. A lot of people rely on the Google Toolbar to keep track of search rank and SEO results. One thing that you should know about that certain toolbar though is that the search engine only actually updates it 3 or 4 times in a year. People in the SEO business are better off keeping track of keyword search results that they are competing in.

If you are unfortunate enough to one day find that your search rank has hit bottom, the first thing that you need to do is think long and hard about what you may have recently done that may have caused the drop. Review the links you’ve put up recently or double check the status of high quality links. If your website is under some type of penalty from Google, back track everything that you’ve done recently and submit a reconsideration request along with a compelling report that the problem has been rectified and that it’s not going to happen again.

Sudden and unexplained drops in page rank can be a great disappointment for people in the highly competitive world of SEO businesses but do not despair because there is certainly something that you can do about it!

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