How does Google handle pages with content that changes on each page? How does Google handle pages with content that changes on each page?

How does Google handle pages with content that changes on each page?

What can Google say about rotating content on your webpage?

Do you have your webpage set up in such a way that the content changes every time the page is loaded? Perhaps you intended to introduce a set of tips on a certain subject or random images on products that you offer on your website? If so, then you may be wondering about how Google perceives these kinds of pages and how it could affect your SEO efforts.

Now it’s certainly a fair question and one which presents an answer that could certainly prove crucial to the search engine optimisation strategy for people owning such websites. Check out what the Google webmaster – Matt Cutts has to say about the matter.

Google’s advice on rotating content on webpages – prioritize

As discussed in the webmaster video shown above, Google recommends prioritizing the content that you would like the search engine to see the most and take it out of the rotation. Why exactly is this so?

Well as search engines crawl a particular webpage, they basically take a snapshot of the webpage and assess the content based on what the search engine crawlers find in that particular instance. Hence if you have content that changes every time a particular web page is loaded, the search engines may miss a great deal of content and while Google may eventually discover the manner in which you’ve set up your web page, it would be ill=advised to take any chances with regards to your SEO strategy.

It would ultimately be best to take content you deem most valuable and take it out of the rotation. Set aside an exclusive webpage for your best content if only to ensure that Google actually discovers it and includes the content in search results for queries that your search engine optimisation strategy is aiming for.

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