How does Google treat hidden content which becomes visible when clicking a button? - SEO Packages | Professional SEO Services Sydney How does Google treat hidden content which becomes visible when clicking a button? - SEO Packages | Professional SEO Services Sydney

How does Google treat hidden content which becomes visible when clicking a button?

Is it okay to use hidden content that only shows when users click on them?

Are you wondering about how Google perceives the use of hidden content on webpages which only becomes visible after users click on them? Does it in any way violate Google’s policies and can if adversely affect SEO? After all the last thing webmasters want is to invoke the ire of the most dominant search engine on the Internet and getting penalized for any violation that sends their websites to the bottom of search results.

Well let’s hear it from Matt Cutts himself – Google’s webmaster. Do check out the video featured above about what Google thinks of the matter

 

It’s perfectly okay if you are doing it for users – Google

As Matt clearly explains in the video the practice is perfectly okay and is actually fairly common among webmasters. Many business websites implement “details” button on their products or services which reveals more information. Amazon is one good example of such a website.

Now there is nothing inherently wrong or spammy about such a practice even in search engine optimisation so long as it does not adversely affect user experience, it’s a great way to quickly and effectively provide users with any information they need.

Having mentioned that, there are of course limitations –some webmasters make use of it to spam the web by stuffing keywords into the hidden content or serving plagiarized or low quality content that users would hardly find useful or relevant. Needless to say that is certainly not a good thing for Google as it deteriorates search quality results and the search engine is bound to penalize webmasters who distort the practice accordingly.

Simply put if you are implementing such hidden content primarily to provide users with additional and high quality information for improved user experience then Google reckons that you’ve got nothing to worry about!

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