How does required duplicate content (terms and conditions, etc.) affect search? How does required duplicate content (terms and conditions, etc.) affect search?

How does required duplicate content (terms and conditions, etc.) affect search?

Are legal webpages such as terms and conditions and privacy policy considered duplicate content and can it affect search rankings?

Considering the search engine’s campaign against plagiarized or duplicate content, webmasters can’t often help but wonder if legal webpages such as terms and conditions, privacy policy, disclaimers, etc. fit right into this category. Such webpages are often not at all unique and are there simply for compliance. Can these webpages possibly endanger one’s search rankings? Can webmasters get penalized for duplicate content under such circumstances?

Check out the webmaster help video and see what Google webmaster Matt Cutts have to say about the matter.

 

Duplicate content for legal pages – no cause for concern

As Matt reassuringly explains, duplicate content for legal webpages aren’t something that webmasters should be overly stressed about. Although these webpages aren’t at all unique, webmasters don’t intend to rank them at all. The most that Google can do is ignore such webpages and disregard them in the indexing process unless of course you are trying to spam those webpages with your keywords which if allowed to go on, would only lower the quality of search results.

What are your own thoughts about duplicate content and Google’s efforts against it?

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