How has query syntax changed since voice search has become more popular? - SEO Packages | Professional SEO Services Sydney How has query syntax changed since voice search has become more popular? - SEO Packages | Professional SEO Services Sydney

How has query syntax changed since voice search has become more popular?

Wondering all about Google’s query syntax and how it has changed over the years?

Are you wondering all about how Google’s query syntax has changed over the years as well as the impact that it is poised to make on SEO (Search Engine Optimisation)? Check out the webmaster help video above as Matt Cutts tackles the question head-on.

Recent developments in Google query syntax

As the dominant search engine on the Internet, Google has been hard at work trying to improve search queries in line with the goal of providing the best “search experience. Voice search is among Google’s most notable achievements in such an area. With regards to its use, people using voice search often do so in a conversational tone and that’s a trend that Google is attempting to lean towards in the future.

Imagine performing voice search queries and just stating whatever comes to mind in a conversational manner and getting the answers to your query spot on. That’s just how voice search is poised to change the search engines syntax query and just imagine how it’s going to affect the world of SEO.

As Matt explains in the Google webmaster video shown above, query syntax for the search engine has indeed changed dramatically over the years as the search engine rolls out new and better search features and it will continue to change in the future.

Today’s Google query syntax enables users to:

  • Look up search results using multiple keywords or search phrases – it used to be that every time a user types words like “and” in the search query, the matching search results becomes fairly limited as the algorithms treat those terms individually instead of “understanding” them and matching the “jest” of the said query as Matt puts it. This is certainly no longer the case today and the more you tell the search engine about what it is that you are looking for, the better the results returned.
  • Syntax query can now handle entire documents and as opposed to pinpointing the keywords on the document, create a summary to better match desired user results.
  • Syntax query can now perform searches via images. Users simply have to drag an image unto the search bar.

The bottom line here is that users can do searches in a number of ways and it has always been Google’s intention to confront these ways head on and deliver exactly the results that users need out of the search engine. To that end, query syntax change and will continue to change if only to fulfill such needs.

What are your own thoughts about Google’s query syntax?

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