If I write about another article, where should I link to the origin... If I write about another article, where should I link to the origin...

If I write about another article, where should I link to the original source?

Placing links on your content

Let’s say that you have a website/blog where you publish original content and you would like to link out to another website. What is the right way to go about it? Should you set anchor text somewhere in the first few paragraphs or should you set aside a space for it somewhere in the bottom? It’s an interesting question especially for new bloggers and those who are fairly new to the idea of “linking”.

Check out the webmaster help video featured above to learn the answer from Matt Cutts himself – Google’s webmaster!

Best Practices for links placement

As explained by Matt in the video above, either way works just fine as long as you stick with “white hat” or industry accepted link building practices. It doesn’t really matter whether you place your links at the first paragraph or somewhere at the bottom; page rank will still flow through the webpage regardless as long as you are not engaging in prohibited practices like spamming or any black hat search engine optimisation methods.

Matt recommends that bloggers and webmasters put their links somewhere at the top of their articles if only to make it easier on users to look up more information or check out other relevant sources. Also, it’s a good practice to always make sure that you provide backlinks to your sources if you are citing news, statistics or any other information that users would find good reason to verify.

Now Matt clarifies that the recommendations that he presented in the video was all a matter of personal preference and in no way does it provide any ranking penalty should you choose to do it differently. However there is no denying that the webmaster has made the said recommendations for good reason – one that users are bound to appreciate.

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