If my site goes down for a day, does that affect my rankings? If my site goes down for a day, does that affect my rankings?

If my site goes down for a day, does that affect my rankings?


Site outage and its effects on rankings


Somehow had your website downed recently and worried about how it may actually affect current search engine rankings? Search engine optimisation is a complex and tedious process – few  other things make webmasters worry more than receiving a message from Google bot stating that it was not able to crawl your website at a specific time due to suspected web outage especially when the page rank one has worked so hard to achieve is on the line.

So what about it? Is there good reason for webmasters to worry under such situations? Check out the Google webmaster help video featured above and hear all about it from Matt Cutts himself – Google’s webmaster.

Should webmasters worry about their rankings if struck by a website outage?

Now as explained by Matt in the video above, the answer will depend on how long your website was out. If it was only for a short while (24 hours or so) then webmasters need not worry about it at all. Google bot will repeatedly try to crawl your website within a day or two to see if it’s back online and there is no danger of losing precious rankings.

Having said that, if your website was down for more than a week or two then webmasters certainly have a good reason to worry about whatever SEO rankings they have on that website. Needless to say, Google doesn’t want to end up sending users to websites that doesn’t seem to exist anymore. Fortunately for webmasters serious about their search engine optimisation campaign and the page rank they’ve worked so hard to attain, it doesn’t happen very often and Google provides more than the reasonable amount of time for webmasters to rectify any issues with their websites.

Ever experienced a website outage and has it affected your rankings at all?

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