SEO Audit - SEO Packages | Professional SEO Services Sydney SEO Audit - SEO Packages | Professional SEO Services Sydney

SEO Audit

Not knowing where your website currently stands in search engines eyes can often be the first thing holding you back from achieving good rankings and traffic. Or maybe you have been hit with a penalty from Google and would like recommendations on where to go from here, either way starting with a full search engine optimisation audit is an affordable way of gaining insight into your website.

You get a full report and our SEO Audits will usually cover the following:

  • On-site optimization – pertains to everything that is within your website which includes keywords, meta data, links and content. All of which come together to generate valuable traffic from organic search results.
  • Keyword rank – what keywords are you trying to compete for and how well is it affecting your business? It’s a good indication of how much work needs to be done to get your business to the top.
  • Website speed – it may seem insignificant, but website speed is an important website attribute that search engines pick up on. Websites that load faster no doubt have an advantage over slower ones.
  • Website architecture and menu text – is it easy for people using your website to find what they are looking for? If the answer is no, then it may be difficult for search engine crawlers to index your website which could adversely affect your SEO efforts. Also if you are not already making use of menu text, you can bet that you are leaving a lot of stones unturned in your SEO efforts.  Making sure that your have strategically added the most popular and relevant keywords to your menu text can be a significant boost to your SEO campaign.
  • PR (Page Rank) – PR is a benchmark recognized by Google to determine how trustworthy and relevant your website is. Alexa is a tool that you can use to keep track of your website’s PR. The higher the PR, the more likely it is to appear on top of search engine results which is always good.
  • Inbound links – refers to the quality and number of inbound links pointing to your website. This audit will show the exact number of links, the anchor text and quality. Having a lot of poor quality inbound links for your website can prove detrimental to SEO success. An SEO audit will reveal these issues and help you to have them swiftly rectified
  • Website design and usability – Having a well designed website doesn’t only refer to how great it looks but the quality of user experience it provides. Putting in too many images on your website can slow down website speed and subsequently pull down rankings.  More importantly, any features that you offer on your website must be usable. Any errors can interfere the indexing and ranking process or worse – cause a lot of users to abandon your website.
  • Broken links – Broken links within a site can be one of the more detrimental things to your rankings and also to your visitor’s experience of your site. Yet this is one of the one quickest wins you can get to improving both the quality and rankings of your site. We provide you with a full report of broken links in the audit.

 

For more information about obtaining an SEO Audit please call us on 1800 189 445

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