Should I use ccTLDs for sites not targeted to those countries? - SEO Packages | Professional SEO Services Sydney Should I use ccTLDs for sites not targeted to those countries? - SEO Packages | Professional SEO Services Sydney

Should I use ccTLDs for sites not targeted to those countries?

Using ccTLDs

Are you using ccTLDs (Country Code Top Level Domains) for your website? Considering the high cost of .com domains, a lot of webmasters often end up using such domains with no intention of geotargeting their website to any particular country throughout the course of their SEO campaigns. What does Google think about such a behavior?

Check out the video above for the search engine webmaster’s response on the matter…

Use ccTLDs only when appropriate

As explained by Google webmaster Matt Cutts in the video, webmasters are advised to make use of ccTLDs only when appropriate. It’s not to say that webmasters are violating any of the search engine’s policies when they choose not to do so, but choosing a country code top level domain for another purpose other than geo targeting specific regions worldwide can prompt the search engine to dismiss your website as irrelevant and send it to the bottom of search results no matter how good your search engine optimisation efforts are.

Simply put, it’s all about user experience – if most users already attribute a particular ccTLD to a specific region, Google is unlikely to provide these users a disservice by indulging webmasters on their own interpretation of such domains. Hence it’s important to do a fair amount of research to see if your use of the country code top level domain you have in mind is in any way appropriate for all intents and purposes in terms of user experience.

Webmasters can start by checking out Google’s list of geotargetable ccTLDs.

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