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How does Google think about search quality when it relies on subjective signals?

How does Google think about search quality when it relies on subjective signals?

How confident is google in its ability to rate search quality? Now as the video posted above shows there are some who have serious doubts about the process Google has in place for assessing search quality and rankings. Looking at it from a philosophical perspective isn’t search quality a highly subjective attribute and just how fair is it for everyone? Does the process take context into...

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What should we expect in the next few months in terms of SEO for Google?

What should we expect in the next few months in terms of SEO for Google?

SEO as Google sees it in the following months Are you wondering what Google has planned later this year as far as SEO is concerned? Well it certainly pays to get ahead and as the Google webmaster video shown above suggests, the search engine certainly has a lot in the works this year. Having mentioned that, a lot of people in the search engine marketing business can’t help but feel concerned....

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What’s the latest SEO misconception that you would like to put to rest?

Wondering about latest SEO Misconceptions out there? There are certainly a lot of SEO misconceptions out there today about Google and how search engine optimisation works. Often, these misconceptions create havoc in one’s search engine marketing efforts as they tend to create a lot of fuss and false speculations. Google does its best to put many of these speculations to rest, among the latest...

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What are the top 3-5 SEO areas where webmasters make the most mistakes

What are the top 3-5 SEO areas where webmasters make the most mistakes

 Common mistakes in SEO Wondering about some of the most common mistakes that people make in the SEO business? Search engine optimisation is certainly a complex subject to tackle and not surprisingly, many often make mistakes that could cost their business dearly. It would certainly help to know some of the most common errors out there in search engine marketing and how to best steer clear of...

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Can I buy a domain that used to have spam on it and still rank?

Can I buy a domain that used to have spam on it and still rank?

Buying a domain name with lots of spam Thinking of buying a domain name with lots of spam in the hopes of “renovating” it and actually getting it to rank? As explained in the video above, this is actually something that Google doesn’t recommend especially when the cost is quite significant. It’s always best to start with a new domain name in SEO with no spam reports which can handicap...

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