What are some misconceptions in the SEO Industry? - SEO Packages | Professional SEO Services Sydney What are some misconceptions in the SEO Industry? - SEO Packages | Professional SEO Services Sydney

What are some misconceptions in the SEO Industry?

Seeking the truth about some common SEO misconceptions?

There are certainly a lot of misconceptions proliferating throughout the SEO industry today. Google webmaster Matt Cutts hopes to debunk a couple of them through the video shown above. Check out the video and read on to learn more about it.

 

 

Common SEO misconceptions

Among the most common misconceptions about search engine optimisation that people may have out there is due to poorly based assumptions and misunderstandings. One good example as stated in the video is the difference between a data refresh and algorithm update and a lot of people can mistake one for the other. Algorithm updates refer to any changes on signals and the ranking process while data refresh simply means a reset on the flow of data using the same process.

Speaking of algorithm updates, another misconception relevant to SEO that Google seems to find fairly disturbing are accusations stating that their recent updates (Penguin and Panda) was simply aimed at increasing revenues with no concern over how it would affect thousands of webmasters all over the world.

In the search engines defense, it’s quite the opposite. Due to stricter and more stringent search quality guidelines, Google has lost a lot of advertisers resulting to lower revenues for the search engine. It just shows how far Google is willing to go in order to improve organic search results.

People in the search engine optimisation business often spend too much of their time on link building and end up overlooking other opportunities like social media marketing  and which can greatly improve online business presence. People in the SEO business ought to focus more on the quality of user experience that their website provides. Ask yourself what makes your website interesting? What makes it fun for users and most importantly, how can you make it better?

What other SEO misconceptions can you think of?

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