What are the best practices for PDF optimization? - SEO Packages | Professional SEO Services Sydney What are the best practices for PDF optimization? - SEO Packages | Professional SEO Services Sydney

What are the best practices for PDF optimization?

All about PDF optimization

Are you wondering about the best ways in which to go about PDF optimization? When will Google choose to display these types of pages over typical web content? It’s a certainly good question especially for people in the SEO business that need to publish lengthy pdf reports and similar web documents.

Now there’s actually not much too it when it comes to doing search engine optimisation for PDF documents. For one thing, PDFs published on online marketing websites need to have text content to allow proper indexing. Ensure that you have good titles and quality content. Of course shoving in lots of pdf documents on your website with substandard content isn’t going to do you any good.

PDF optimization – When is Google more likely to show PDF content in search results over other types of web content?

Indeed it doesn’t take much to do PDF optimization but the real question is when will Google most likely display such content on top of search results over other types of web content? Is it ever possible for PDF webpages to outrank a keyword optimized text webpage? Well the answer is certainly yes!

As explained by webmaster video posted above, it is all about utility! What type of content best serves a particular search query! Now Google admits that the process can be quite daunting describing it as an “imperfect science”. After all, people performing a certain search query often have different philosophies or needs and may not always agree about what type of content are best for them. In which case, Google simply does the next best thing – take its best guess.

What has been your experience regarding PDF optimization?

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