What percentage of PageRank is lost through a 301 redirect? - SEO Packages | Professional SEO Services Sydney What percentage of PageRank is lost through a 301 redirect? - SEO Packages | Professional SEO Services Sydney

What percentage of PageRank is lost through a 301 redirect?

Pagerank dissipation

As you may already know, a percentage of pagerank is lost as it flows through links. Google hasn’t mentioned anything specific but SEO experts peg it at approximately 15 percent. This has caused many to believe that it’s better to use 301 redirects instead of links and gain 15 percent more page rank in the process. Is this really the case and just how much page rank is lost with 301 redirects if any?

Check out the video posted above to see what Google has to say about the matter.

 

 

Should I use links or 301 redirects?

As shown in video, it really doesn’t matter whether one uses links or 301 redirects as far as page rank is concerned. It dissipates fairly much the same way and to a similar degree to links at least presently although Google webmaster Matt Cutts specifically mentioned that he sees no reason that should change any time soon although it can certainly happen in the future.

Simply put the question of whether to use links or 301 redirects is best left to webmasters and what serves their purpose. A 301 redirect is only appropriate for webmasters who wishes to change domain names without impacting their search engine optimisation efforts that much. Webmasters thinking of using it as an alternative to link building thinking that it yields more page rank will only end up shooting themselves in the foot.

What are your own thoughts about pagerank and 301 redirects?

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