Will Google suspect that useful links on our site are paid? - SEO Packages | Professional SEO Services Sydney Will Google suspect that useful links on our site are paid? - SEO Packages | Professional SEO Services Sydney

Will Google suspect that useful links on our site are paid?

 Concerned that Google might suspect your links are paid?

Worried that Google might mistake a couple of links on your website as paid ones? Considering the search engine’s strict and fierce stance against back link selling websites, it is easy to see how people in the SEO business can become overly worried about such a mistake taking place.

Now as discussed in the video above, there are some very good reasons to have links on your website pointing to others and promoting the relevant businesses that they offer. You can be in travel business for instance and link out to restaurants and hotels that your business recommends. In this case, users are bound to appreciate your links as they find it useful and informative. Then again, what if search engines mistake such a link as paid? How are we to prevent such an issue from ever happening?

How does Google determine whether links are paid or not?

Now when we say paid links and as the term itself may already suggest, these are links that were purposely paid to be built in the hopes of acquiring high search engine rankings. Google sees such a practice as a willful attempt to manipulate search engine rankings and has set algorithms in place to detect and harshly penalize such actions.

People in the SEO business guilty of such practices certainly ought to be worried but what about legitimate links from reputable businesses? Is there any way that Google might mistake a back link as paid ones? Fortunately as explained in the video above, Google is extremely careful in assessing the link building strategies of web pages online and rightly so.

In its fight against paid links, Google has created a complex and highly precise algorithm for uncovering the presence of a paid back link. People innocent of such an act need not be worried about Google making such a mistake. It’s certainly in their best interest not to since people often link out to something that is useful and of interest to them. In its goal to make search engine results better and more useful, errors in judging whether a certain link is paid or not isn’t a mistake that Google can afford to make.

What do you think? What was your experience with Google in dealing with paid links?

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